Lifesight

Lifesight is a marketing measurements platform equipped with AI technology and a customer data platform (CDP), designed to support sustainable growth in the era of privacy protection. Our comprehensive suite of solutions empowers businesses to make data-driven decisions while prioritizing the privacy of their valuable customers. Our offerings include: 1. Multi-Touch Attribution - Our marketing analytics approach helps businesses gain insights into customer journeys and understand how different touchpoints contribute to conversions. Key features include channel performance summaries, attribution and channel breakdown reports, detailed customer journey views, and analysis of new vs returning customers and lifetime value. 2. Marketing Mix Modelling - This data-driven solution assists businesses in optimizing budgets and resources by analyzing variables such as advertising, pricing, and distribution. It offers historical data ingestion and processing, automatic feature engineering and model selection, fast training and evaluation, channel-specific budget recommendations and simulations, and exportable budget worksheets. 3. Incrementality Testing - Our innovative approach allows for controlled experiments to determine the true impact of marketing campaigns, differentiating between natural customer behavior and marketing influence. Features include easy experiment setup, tracking of active experiments, comprehensive analysis, and exportable reports and recommendations. With Lifesight, businesses can confidently make decisions to drive sustainable growth while protecting their customers' privacy.