What is Directful?
Directful, the ultimate marketing and communication solution for hotels. With its seamless integration with hotel PMS, Directful enables hotels to target the right guests at the perfect moment, reclaim lost guests, persuade OTA users to book directly, and much more. Streamline your hotel's marketing efforts and boost direct bookings with Directful.
Directful, the leading AI-powered marketing platform designed specifically for hotels. Our innovative technology transforms the way hotels operate, with a strong focus on guest engagement, retention, and driving direct bookings.
By harnessing the power of advanced AI capabilities, Directful streamlines the entire guest engagement process, freeing hotels to prioritize delivering exceptional experiences while maximizing revenue potential.
Key features of Directful include:
- Automated Personalized Outreach: Through AI algorithms, Directful looks at guest data, preferences, and booking history to create customized messages for each guest. This targeted approach enhances guest engagement and increases the likelihood of direct bookings.
- Seamless PMS Integration: By seamlessly integrating with hotel PMS systems, Directful gathers real-time guest data, enabling hotels to build comprehensive guest profiles and automate personalized campaigns.
- Lapsed Guest Recovery: Directful identifies lapsed guests and launches targeted campaigns to entice them to return. With AI-driven insights, hotels can offer tailored promotions and personalized incentives to win back these valuable customers.
- Convert OTA Users to Direct Bookers: With Directful, hotels can automatically identify guests who have previously booked through OTAs and strategically guide them towards direct bookings. By offering exclusive benefits and incentives, hotels can encourage these guests to book directly through their website.
- Automated Timing and Segmentation: By analyzing guest behavior patterns and preferences, Directful delivers messages at the most opportune times. Segmentation based on preferences, booking history, and demographics ensures highly targeted and effective outreach efforts.
In summary, Directful empowers hotels to drive revenue through automated, personalized outreach, maximize guest retention, and increase direct bookings. Say goodbye to manual marketing efforts and hello to the future of hotel management with Directful.